Revolutionizing Furniture Shopping: IKEA's Arranging Room App

The world of furniture shopping is about to undergo a significant transformation with the introduction of IKEA's innovative arranging room app, leveraging augmented reality (AR) technology. This groundbreaking tool allows users to envision their desired space with unparalleled precision, making it easier than ever to make informed purchasing decisions.

One of the key features of this AR app is its exceptional accuracy in scaling products based on room dimensions, boasting a remarkable 98% success rate. This means that users can accurately place virtual furniture within their actual space, taking into account factors such as texture, light, and shadows. The result is an immersive experience that simulates the look and feel of their future living or working environment.

As one of the first home furnishing brands to adopt this technology, IKEA is paving the way for a new era in furniture shopping. According to Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems, 'This technology will shift the way we purchase furniture in the future – and much faster.' By leveraging Apple's ARKit technology, IKEA Place marks a significant milestone in the company's digital transformation journey.

The impact of augmented reality on retail is expected to be substantial. Just as the internet has revolutionized the way we shop, AR and virtual reality will transform the industry once again. IKEA Place empowers users to experiment with different products, styles, and colors within their own space, using nothing more than a swipe of their finger.

Imagine being able to test-drive furniture in your own home before making a purchase, or receiving personalized product recommendations based on your unique space and preferences. With IKEA's arranging room app, this is now a reality. As the world becomes increasingly digital, it's clear that AR technology will play a pivotal role in shaping the future of retail – and IKEA Place is at the forefront of this innovation.

Arrange a room app